websites For yoga teachers:
This is a basic framework of what your website and primary navigation menu should include. I'm also available for coaching-consulting if you need any support during your design process.
Feature a large photo of you, a slideshow of images, or some other appealing graphic that relates to you and/or your teaching.
Include your bio (see Bios for Yoga Teachers), at least one photo of you, and any relevant information about your training history.
Your weekly class schedule; this is also a good place to offer information about private sessions as well as places you might be subbing.
List upcoming events, workshops, trainings, and retreats you might be offering.
Use a contact form, and including your newsletter subscription-sign up on this page as well.
DESIGNING YOUR NAVIGATION MENU
Primary VS Secondary Links
The nav or navigation menu is the series of buttons at the top of your website that link to your various webpages. I often think of the nav menu in terms of primary and secondary—primary being the links that are visible the minute you land on a website; secondary being the links that come up when you hover over one of the primary links, leading you to a drop-down menu with additional sub-links.
Your nav menu is an incredibly important tool for directing students to your content in a clear, concise way. Have you seen those websites with tons of navigation options and it's almost overwhelming, or they're setup in a way that you have to click a "more" button just to see the full set of nav links. I review the five primary links that most yoga teacher websites should have above.
But what happens if you'd like a blog? Or you're interviewed on a number of podcasts? Or you're offering online classes? Or different types of events?
A lot of these types of content should go into your secondary nav options, such as an Events drop-down that takes the visitor to your Workshops on one webpage, your Retreats on another, and then any Trainings you're participating in as a lead or guest teacher.
The nav menu is a crucial component of designing an effective marketing platform for your business growth. It should be simple, short, and to the point.
AUDITS, REFRESHES, & REDESIGNS
What the heck is a website audit?
A website audit involves several components with the primary goal of ensuring your site’s functionality and SEO visibility. The main steps of a website audit include double-checking that all your links and buttons are working properly, reviewing the copy to avoid grammar, spelling, or display mistakes, updating your SEO and keyword setup, and revising your site’s design so that it’s relying on the latest technology and features.
For yoga teachers and healing arts practitioners, website audits should especially center around updates to the copy used in bio/about pages, class or offerings descriptions, and any changes to your schedule.
I always include audits in my website refresh and redesign work—I think of refreshing as small updates, like changes to the color palette or swapping out a few images. I approach redesigns as a more comprehensive overhaul of a site’s look and feel.