Marketing your work is complicated.

It’s also necessary. And often lonely.

Having to balance:

  • the beautiful, meaningful work you do, day in and day out

  • the ever-changing landscape of “what works” on social media

  • your own ethical concerns about typical marketing practices

  • the reality of constrained time and resources


    …means marketing can be a significant burden, especially when your time or capacity is already constrained…

What if you didn’t have to figure it out on your own? What if you could get the burden of marketing and content planning off your plate, with community support?

I’m Tristan Katz and together we can do just that.

I’m a writer, educator, digital strategist, and equity-inclusion facilitator dedicated to shifting the culture and interrupting systems of harm.

My marketing work is rooted in an anti-oppression and intersectional lens, informed by years of study with Michelle C. Johnson and the teams at Resolutions Northwest and the Transgender Training Institute.

I believe that marketing can center relationship over transaction, that we can infuse our business growth strategies with our activism, and that we each have a role to play in disrupting oppression—in our marketing and beyond.

I’m honored to have worked with and supported organizations and clients such as Portland Public Schools, Stanford University’s YogaX Program, HubSpot, LoveYourBrain, Breathe for Change, and Williston Northampton School, along with leaders like Ilya Parker of Decolonizing Fitness, Jivana Heyman of Accessible Yoga, Amber Karnes of Body Positive Yoga, Jacoby Ballard of A Queer Dharma, Michelle C. Johnson of Skill in Action, and so many more.

In my extensive marketing experience (more than 15 years!), I’ve developed a more sustainable and authentic approach than the tactics you’ve been taught you “must” adopt to share your work online.

That approach: focus on making a valuable contribution and create meaningful connection.

Then create a body of content you can reuse and re-share again and again.

Ilya Parker, founder of Decolonizing Fitness

“Working with Tristan has affirmed that I can create the services my community deserves and further expand the reach of my business.”

Stacy Dodds, transformational life coach

“I learned so much and have so many ideas (almost too many)!”

In the past, I’ve focused on teaching my approach to marketing…what if instead of having to learn it and do it yourself, we could do it together?

I’ve been in charge of marketing for multiple organizations in addition to my own business; just because you can’t bring me on as your marketing director doesn’t mean I can’t direct your content and marketing for you!

The plan: you + me + a small group of other values-focused entrepreneurs
= months of content for your business.

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Planning your marketing content for 6 months to one year based on your current body of work.

+

Launching a new podcast or book and creating a marketing plan to actually get it out there.

+

Clarifying your offers and creating a plan to sell them while making a meaningful contribution to your field.

join the Conscious Content Co-creation club:

+

the content club

1 full-day training

6-months of co-working + coaching

create as much content as you want

group support + accountability

$150/month

Or 6 months for $900. Space is limited.
Or join the full-day training for $500.

My goal: you leave our time together with your own body of content which you can reuse, repurpose, and re-share, directing your energy away from the stress of figuring out how to market and forward your work.

Raudhah Rahman, website & brand designer for radical wellness businesses

“To find someone that could teach you marketing without compartmentalizing is actually really hard so I’m glad that I came across Tristan‘s work…now Instagram doesn’t feel hard or too much work or separate.”

Michelle Cassandra Johnson, author, social worker, dismantling racism trainer, yoga teacher, & activist

“Tristan has supported me in propelling my work further than I could have on my own…Integrity is very important to me as is trusting someone with my work and I trust Tristan infinitely.”

Garrett Jurss, yoga & meditation facilitator

“Tristan entirely changed my perspective on marketing as a yoga teacher. They helped me get clear on my values and show up in fullness on social media.”

Lael Peterson, life coach dedicated to anti-oppression work

“Tristan helped me get clear about what I was trying to create and where I was getting stuck. They gave me practical tools to make marketing easier and took the time to teach me how to use them. They gave me more value than expected.”

the content club

HOW IT WORKS

TRAINING DATES: WEDNESDAYS
June 12th or September 18th
We begin with a day-long training, 10-12:30 + 2-3:30 Pacific / 1-3:30 + 5-6:30 Eastern, breaking in the middle of the day to rest, restore, and reflect which will fuel our second session together. Recordings will be available; live attendance is encouraged.

MONTHLY CO-WORKING + COACHING
We meet once monthly—on the last Tuesday of each month, 10-noon Pacific / 1-3pm Eastern for ongoing support and accountability in our content creation processes.

TRAINING + COACHING TOPICS
Marketing and branding beyond dominant culture, creating effective, meaningful content—content that makes an impact, accessibility and design considerations, best practices for scheduling, posting, cultivating engagement, and more!

You can expect to leave the training day with up to ONE FULL MONTH of original content that will demonstrate the value of your work and a unique framework to support you in our monthly sessions as—over time, you create a 6-MONTH content library. You’ll also receive one individual mentorship session for additional support as you implement what we create.

Cost: $150/month

or

6 months in full for $900

Or join any of the full-day trainings for $500. Space is limited.

Through our work together, you can:

✓ Cultivate a sustainable pathway to marketing and business growth.

✓ Create impactful content; content that offers value beyond the sales pitch.

✓ Discover your authentic voice.

✓ Maintain integrity and connection with your values.

✓ Integrate activism and social justice practices in your business and marketing.

✓ Create a clear tie between your content and what you offer.

✓ Strengthen your brand, and create connection and engagement.

✓ Learn how to make things easier for you and more accessible for others.

 FAQs

  • The get it done day is a custom offering for clients—entrepreneurs, small business leaders and representatives, non-profits, organizations, etc., who have the resources, capacity, and interest in tailored sessions for their unique work and marketing strategy development.

    The content club is a coaching, co-working, and accountability program for clients who benefit from and are more interested in ongoing support in a community format.

  • Yes, you’re welcome to attend the full-day training and then decide after if you’d like to join the ongoing content club coaching + co-working sessions!

    Please be sure to note your interest in the full-day training in your application.

  • I am committed to making my work accessible. I’m happy to offer payment plans along with BIPOC and 2SLGBTQIA+ scholarships. Please be sure to note interest in a scholarship and/or payment plan in your application.

  • I specialize in working with service-based entrepreneurs, solopreneurs, and small-business owners. I’m particularly familiar with and interested in supporting yoga and wellness professionals, creatives, and coaches of all kinds who are dedicated to social justice.

  • Applications will be accepted pending a thorough review and possibly an initial meeting or email exchange.

    The application process is intended to guide us into an aligned and easeful working relationship. Given that I approach marketing from a justice and equity-centered lens, it’s possible I won’t be the ideal person to support you, depending on differences in values and lived experience.

    If that is the case, I’ll be happy to refer you to other colleagues who might be a better fit.

  • Though I do specialize in using Instagram as a foundation for social media marketing, I am not an Instagram growth coach.

    These offerings may very well result in audience and income growth but I cannot guarantee that as an outcome of our work together.

  • Absolutely!

  • Both the get it done day and content club clients will receive a custom suite of resources packaged based on our time together, ranging from foundational branding components such as taglines, quote cards, key words, and more, Canva templates, an outline of your content calendar, relevant podcast listening or articles, recommended sales page copy or description text, action items, and so much more.

  • Check out my events page or contact me to discuss your needs.

What would it look like to have all of your content mapped out for the next 6 months?

Content that will have an impact, contribute to your field, set you apart, and effectively market your work?

If bringing in a partner who can guide you to get this done and off your plate sounds like a relief, this is your opportunity for me to get my hands dirty, be a part of your business for a day, and give you the boost you need to grow your work over the next 6 months and beyond.