Image of a business strategy mini-guide titled 'Your Business is a Puzzle' by Tristan Katz, with pages showing puzzle piece graphics and sections on foundation, offers, messaging, strategy, strategy, SEO discoverability, partnerships, and impact sustainability.
A single yellow-green jigsaw puzzle piece on a black background.
A simple jigsaw puzzle piece in light green color.

FREE STRATEGY MINI-GUIDE + SELF-AUDIT

YOUR BUSINESS IS A PUZZLE.

A free strategy map and self-audit that lays out the pieces of a sustainable and accessible business.

Some days your business feels less like a business and more like a pile of loose pieces.

For most of us building solo or small, no one ever showed us how the pieces fit together—or which one to focus on at any given time.

→ THAT’S WHAT THIS GUIDE IS FOR.

WHAT’S INSIDE

Two tools, on a few simple pages.

Infographic titled 'Your Business Is a Puzzle'. It illustrates a flow with sections: Foundation, Positioning, Offers, Pricing, Messaging, Branding, Strategy, Content, Newsletters, Social Media, SEO + Discoverability, Partnerships + Collabs, Systems + Operations, Impact + Sustainability, and Evolve, Reflect, Refine. Each section includes descriptive text about business development components.
Single light green puzzle piece isolated on a black background.
A single green puzzle piece on a black background.

⑆ THE MAP

Every piece, on one page.

One visual showing all the pieces of a business—from Foundation and Positioning to Content, Systems, and long-term Sustainability—and how they connect.

⑆ THE SELF-AUDIT

A prompt and one small action for every piece.

So you're not just looking at a diagram or formula—you're diagnosing your own business.

A few of the questions waiting inside:

Are you explaining what you do in language your clients actually use—words they know and recognize?

Does your pricing reflect the energy, prep, and support the work really takes?

Are you marketing actions connected to a direction—or are you just reacting?

Perfection isn’t realistic—our businesses will never be finished. And still, we can gain clarity about what to refine next.

Single yellow-green jigsaw puzzle piece with four tabs and four slots.

WHO IT’S FOR

Built for people making something that matters.

This is for changemakers, creatives, and values-driven solo and small business owners—people building something that has to hold both real impact and a sustainable.

Black and white photo of a person with short hair, glasses, and tattoos, sitting with one hand under their chin, wearing a watch and a button-up shirt.
A close-up of a four-piece puzzle with one piece missing, colored in light yellow-green.

Tristan Katz

CREATIVE STRATEGIST ⑆ DEI FACILITATOR ⑆ BUSINESS MENTOR

I help authors, creatives, leaders, and solopreneurs market and build their work with creativity, integrity, and care. We can grow our income without selling out to be seen.

A light green jigsaw puzzle piece with four protruding tabs and four corresponding slots.

You don’t have to solve the whole puzzle at once.

Start with the piece that’s asking for your attention.

Free, instant, + yours to share. Word of mouth is the greatest support.