ANJALI RAO
Author, yoga educator + practitioner, PhD student in Philosophy + Religion
Anjali was preparing to launch her first book, Yoga as Embodied Resistance, while in the early years of her PhD program.
The website was created to introduce her as an author to people who knew her as an educator, and to hold a book launch without burying everything else she offers.
WHAT WE DID
A REFRESH, AND A BOOK LAUNCH STRATEGY
We refreshed Anjali's website and built the launch infrastructure around it: a dedicated book sales page, marketing assets, and a content system that let the launch run without the rest of her work disappearing.
DELIVERABLES
→ Website refresh + responsive UX
→ Book launch sales page
→ Marketing + launch assets
→ Content and repurposing system