SAY SOMETHING!
Use Your Platform for Good
Without Sacrificing Your Business
A 4-session small business incubator for values-driven entrepreneurs
ready to clarify their message, speak with intention, and align their marketing with real-world action.
TUESDAYS & THURSDAYS
January 13, 15, 20, 22
Noon-2 Pacific / 3-5 Eastern
live | online | captioned | recorded
Pricing: $325 - $450 - $600
no one turned away for lack of funds
You want to speak up.
But maybe fear holds you back.
Perhaps it’s evident every time you open Instagram or sit down to write a newsletter—you want to say something that matters about the state of the world, your values, your role in change, and yet you’re unsure how or where to begin.
Perhaps you’re afraid of saying the wrong thing, not knowing enough, or alienating your audience and losing work.
And yet staying silent doesn’t feel right either…
Tristan Katz (they/he) is a writer, educator, and marketing strategist supporting entrepreneurs in showing up with clarity, care, and courage.
Their work weaves anti-oppression, trans liberation, and embodied storytelling into the business world—inviting leaders and creatives to break the rules of extractive marketing and lead in ways that actually feel honest.
Maybe you’re wondering:
+ How do I share my values without being performative?
+ How do I engage in social change work while running a business?
+ How do I speak up and still grow my income?
This incubator is a soft place to land with those questions.
You won’t be handed a script—because this isn’t about soundbites or checklists. This is about building your capacity to speak from a place of alignment, to share what matters to you and to do so in a way that builds trust, community, and business resilience.
No perfectionism. No posturing. Just spacious support to explore what it means to use your platform with clarity, courage, and care.
Ilya Parker, Decolonizing Fitness
Learning with Tristan gave me an aesthetic extension to my voice. I now know how to bring my words to life, which is a direct reflection of the engagement increase in my content!
Sarah Beebe, educator + facilitator
Tristan helped me discover an approach to doing marketing and business amidst the meta crisis that transformed my overwhelm and dread into emergent clarity and sustainable action.
This is for you if you:
+ You’re a small business owner, coach, educator, or creator with a platform—even a tiny one.
+ You feel the pressure to “say something” when the world is increasingly violent, but freeze or fumble in the face of complexity.
+ You want to integrate your values into your marketing in a way that’s real, not performative.
+ You’re tired of business-as-usual, but also? You still want to grow your work.
Tuesdays & Thursdays | January 13, 15, 20, 22
noon-2 Pacific / 3-5 Eastern
live | online | captioned | recorded
Pricing: $325 - $450 - $600
no one turned away for lack of funds
Each session includes:
+ A live two-hour workshop
+ Reflection prompts + action planning
+ Replay access
+ Optional co-working / peer accountability session after the program ends
DETAILS:
Session Overview:
Power, positionality, & platform
Before we decide what to say, we’ll explore where you’re speaking from. Using frameworks around power, social location, and values-aligned visibility, we’ll ground in the context that shapes your business and your voice.
part 1
Clarify your message & commitments
Now that you’ve rooted in your context, we’ll explore what’s actually yours to speak on—based on your lived experience, your work, and your audience. Leave with clarity on the themes and values you want to center, and how they connect to your business.
part 2
Bring your message into your marketing
Translate your commitments into practical marketing strategies—so you can show up on your website, in your emails, and on social with clarity, nuance, and care. Learn how to communicate without falling into urgency marketing, trauma tactics, or surface-level signaling.
part 3
Accountability, action, & living your message
This session explores the structures, behaviors, and boundaries that support values-aligned visibility. Think: meaningful partnerships, content practices, community engagement, and accountability tools.
part 4
Registration is open
Choose the tier that aligns with your access to wealth and resources.
If you would like to clarify which pricing tier is most appropriate for you, please refer to this helpful graphic by Alexis J Cunningfolk: The Green Bottle: Where You Fall On The Sliding Scale
COMMUNITY
$325
For those with limited financial access or impacted by systemic oppression.
Popular
SUSTAINER
$450
Covers the cost of the offering and supports fair compensation.
SOLIDARITY
$600
Supports accessibility for others and the sustainability of this work.
Fine print: all sales are non-refundable. Zoom links sent shortly after registration is processed. No one turned away for lack of funds! Please contact me directly if you need additional financial support.
+ Frequently asked questions +
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This isn’t a “how to beat the algorithm” workshop. This is about redefining your relationship to visibility, messaging, and marketing—through the lens of activism, identity, and care. We’ll name power. We’ll break rules. We’ll root your voice in truth, not trend.
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Nope. This space is intentionally anti-hustle and trauma-aware.
You’ll be invited to find your sustainable rhythm—not pushed to “do more.” There will be grounding practices, breaks, and prompts to help you discern what’s right for you, not what the marketing world tells you to chase. -
Yes. If you can’t attend live, or need to leave early during the session, you’ll receive access to the full replay for 3 months.
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Not at all. This workshop meets you wherever you are—whether you’re brand new to business, a seasoned leader, or somewhere in between. If you care about integrity, impact, and your voice being heard—you belong here.
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Totally. This isn’t about being performatively “political”—it’s about being aligned, accountable, and conscious in your business.
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Maybe. Maybe not. That’s not the focus.
This is about building trust and connection, not gaming the system. When you market with alignment, you often do see more resonance and reach—but this space isn’t about quick fixes or conversion hacks.
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The pricing structure reflect a commitment to economic justice and accessibility.
Please choose the tier that aligns with your financial reality. No explanation required. If none of the tiers are accessible, feel free to reach out—we’ll work something out; again, no explanation required, no one turned away for lack of funds.
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Live closed captioning
Replay access
Breaks throughout
Optional journaling instead of verbal participation
Written recap of core teachings (PDF)
Have a specific need or request? Email me and I will do my best to support you.
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Absolutely. This space is for you.
You don’t have to show up loudly to show up powerfully. Together, we’ll explore how to market in ways that feel aligned with your nervous system, your truth, and your capacity. -
Perfect! If you have any visibility, this is for you. Size doesn’t determine impact. And neither does platform.
Alex Iantaffi, award-winning author, speaker, therapist, & educator
There are truly not enough words to describe how much working with Tristan has changed the way I approach being a business person. Working with Tristan has been truly transformative for me!
Steff Gallante, thought leader, speaker, & educator
THIS is the conversation that needs to be happening in the marketing world for ALL businesses interested in remaining aligned, grounded, authentic, and conscious while also growing their work in a sustainable way that creates connection and community.
