F*CK THE RULES

Authenticity & Your Marketing

Dominant marketing narratives often revolve around a lot of “shoulds,” emphasizing perfection, urgency, performance, and “business as usual” vibes even when the world is on fire. 

So many of us launch our work into the world buying into the story that we need a polished logo and a “brand identity” before we even begin.

The truth is that our branding is far more vast than a logo or color palette can contain, and rather than striving for perfection, we’ll find more sustainable, genuine growth when we center ease and boundaries. 

In this FREE hour-long webinar, we’ll explore ways to challenge common marketing tropes and discover greater alignment in our business strategies.

Questions answered in this short webinar:

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Wtf is a “brand” and how do we go beyond a logo? 

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How do we share our values and discover our voice?

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How do we approach marketing amidst a near constant cycle of collective trauma?

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What does it look like to be easeful and sustained?

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What does it mean to be authentic rather than perfect or performative in our marketing?

This FREE hour-long workshop is designed to meet this complicated moment—we’ll emphasize social media, and specifically Instagram, while also exploring marketing and branding pathways beyond.

Meet your instructor

Tristan Katz

they/he

is a writer, educator, digital strategist, and equity-inclusion facilitator dedicated to shifting the culture and interrupting systems of harm. Their marketing work is rooted in an anti-oppression and intersectional lens, informed by years of study with Michelle C. Johnson and the teams at Resolutions Northwest and the Transgender Training Institute. Tristan believes that marketing can center relationship over transaction, that we can infuse our business growth strategies with our activism, and that we each have a role to play in disrupting oppression—in our marketing and beyond.

What people are saying…

  • "Tristan changed my entire perspective on marketing as a yoga teacher."

    Garrett Jurss, Yoga & Meditation Instructor

  • "Tristan has supported me in propelling my work further than I could have on my own."

    Michelle Cassandra Johnson, Author, Social Worker, Dismantling Racism Trainer, Yoga Teacher, Activist

  • "THIS is the conversation that needs to be happening in the marketing world."

    Steff Gallante, Mental Health & Trauma-Informed Yoga Teacher

  • "Tristan offers simple steps you can take in your life and business to move toward justice and equity."

    Amber Karnes

  • "Tristan's welcoming spirit and enthusiasm are infectious and made the whole experience meaningful and engaging."

    Casey Carroll, Co-owner and Creative Director of BWB

  • "Tristan has a Mr. Miyagi-esque way of teaching."

    Janesa Velazquez, Yoga Instructor

  • "I am just so glad I said yes to Tristan's offerings when I did."

    Jennifer Winther, Ph.D, Yoga Instructor

  • "Tristan reminds me that I can have a viable business rooted in compassion, thoughtfulness and authenticity.

    Ilya Parker of Decolonizing Fitness

  • "Tristan helped me get clear about what I was trying to create and where I was getting stuck. "

    Lael Peterson, LCSW & Coach

  • “I learned so much in my work with Tristan, and I now have so many ideas (almost too many)!”

    Stacy Dodds, transformational life coach

watch now

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watch now +

free webinar

F*CK THE RULES

Authenticity & your Marketing

60-minutes

Learn how to challenge common marketing tropes and discover greater alignment in our business strategies.

Still have questions?