F*CK THE RULES

Authenticity & Your Marketing

Dominant marketing narratives often revolve around a lot of “shoulds,” emphasizing perfection, urgency, performance, and “business as usual” vibes even when the world is on fire. 

So many of us launch our work into the world buying into the story that we need a polished logo and a “brand identity” before we even begin.

Person with tattooed arm sitting at a wooden table with books and a laptop.

The truth is that our branding is far more vast than a logo or color palette can contain, and rather than striving for perfection, we’ll find more sustainable, genuine growth when we center ease and boundaries. 

In this FREE hour-long webinar, we’ll explore ways to challenge common marketing tropes and discover greater alignment in our business strategies.

Questions answered in this short webinar:

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Wtf is a “brand” and how do we go beyond a logo? 

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How do we share our values and discover our voice?

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How do we approach marketing amidst a near constant cycle of collective trauma?

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What does it look like to be easeful and sustained?

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What does it mean to be authentic rather than perfect or performative in our marketing?

Person sitting at a wooden table in a modern interior with stairs, reading or writing. There are books and a potted plant on the table. The setting has large windows and industrial design elements.

This FREE hour-long workshop is designed to meet this complicated moment—we’ll emphasize social media, and specifically Instagram, while also exploring marketing and branding pathways beyond.

Person with tattoos and glasses smiling at a wooden table with potted plants and stacked books in a cozy room

Meet your instructor

Tristan Katz

they/he

is a business consultant and equity-inclusion facilitator specializing in culturally competent marketing and LGBTQ+ Diversity, Equity, Inclusion, & Belonging (DEIB). Their work centers on values-driven marketing, unpacking power and privilege, and the intersection of solidarity and entrepreneurship. Tristan has worked with clients featured in NPR, The New York Times, NBC, and USA Today—many with audiences of 20k+—as well as organizations like Portland Public Schools, HubSpot, Stanford University’s YogaX program, and LoveYourBrain. Tristan believes marketing should be a tool for connection and justice—not just sales—and is committed to helping businesses align their work with their values.

What people are saying…

  • A young man with dark brown hair, blue eyes, and light skin standing outdoors with trees and a cloudy sky in the background, wearing a light-colored T-shirt with graphic designs.

    "Tristan changed my entire perspective on marketing as a yoga teacher."

    Garrett Jurss, Yoga & Meditation Instructor

  • A woman with dark hair styled back, wearing a red scarf with black patterns, looking slightly upward with a slight smile, against a dark background.

    "Tristan has supported me in propelling my work further than I could have on my own."

    Michelle Cassandra Johnson, Author, Social Worker, Dismantling Racism Trainer, Yoga Teacher, Activist

  • A smiling young woman with long dark hair, wearing a light-colored top, outdoors on a wooden fence background.

    "THIS is the conversation that needs to be happening in the marketing world."

    Steff Gallante, Mental Health & Trauma-Informed Yoga Teacher

  • A woman with shoulder-length blue-green hair, glasses, and a peach-colored scarf sitting at a table in a casual restaurant or cafe.

    "Tristan offers simple steps you can take in your life and business to move toward justice and equity."

    Amber Karnes

  • Portrait of a woman with wavy light brown hair and clear glasses, wearing a black top, standing near a wooden surface with a dark blue background.

    "Tristan's welcoming spirit and enthusiasm are infectious and made the whole experience meaningful and engaging."

    Casey Carroll, Co-owner and Creative Director of BWB

  • A woman with curly dark brown hair and hoop earrings smiling outdoors on a sunny day.

    "Tristan has a Mr. Miyagi-esque way of teaching."

    Janesa Velazquez, Yoga Instructor

  • A woman with short dark hair, freckles, and a bright smile wearing a wide-brimmed straw hat with a black ribbon, outdoors with greenery in the background.

    "I am just so glad I said yes to Tristan's offerings when I did."

    Jennifer Winther, Ph.D, Yoga Instructor

  • A man with short curly black hair and a goatee, wearing a gray sweater, smiling with arms crossed in front of a brick wall.

    "Tristan reminds me that I can have a viable business rooted in compassion, thoughtfulness and authenticity.

    Ilya Parker of Decolonizing Fitness

  • Close-up of a woman with short, gray hair smiling and looking at the camera, wearing a white top and earrings, in front of a plain background.

    "Tristan helped me get clear about what I was trying to create and where I was getting stuck. "

    Lael Peterson, LCSW & Coach

  • A woman with shoulder-length brown hair, wearing eyeglasses and a blue shirt, smiling for a close-up selfie indoors.

    “I learned so much in my work with Tristan, and I now have so many ideas (almost too many)!”

    Stacy Dodds, transformational life coach

watch now

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watch now +

free webinar

Tablet displaying a colorful advertisement for a free on-demand marketing workshop titled 'F*ck the Rules: Authenticity in Your Marketing' by Tristan Katz.

F*CK THE RULES

Authenticity & your Marketing

60-minutes

Learn how to challenge common marketing tropes and discover greater alignment in our business strategies.

Still have questions?