ANN ABBEY
gender-affirming, inclusive, trauma-informed therapist, and yoga teacher
PROJECT:
Ann came to this project during a major transition in her practice: moving from insurance-based billing toward private pay, while maintaining some sliding scale availability.
Together, we refreshed her website to support this shift with clarity, warmth, and integrity. The new site helps communicate Ann’s values, approach, services, and payment structure in a way that feels relational rather than transactional.
BEFORE
AFTER
At its heart, this project was about sustainability—creating a digital presence that could support Ann’s financial needs as a practitioner while still honoring her commitment to accessible, affirming care.
DETAILS:
Website redesign + responsive UX
Brand direction + visual system
Full site copywriting
Search Engine Optimization
Mobile Optimization
DELIVERABLES
Full website transformation including design, brand direction, responsive, and sales-focused yet relational copy.
FOCUS
Warm, grounded, trust-building UX
Evidence of your amazing work: I have booked 3 new clients in the last two weeks, full fee. This is definitely a faster rate than I used to get. This is a direct effect from all of your work. Thank you, thank you, thank you. I am grateful.
ANN ABBEY, LGBTQIA+ AFFIRMING THERAPIST
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